"This advertising campaign, shot by Henrik Bülow for the Danish Red Cross, promotes a line of reusable cotton shopping bags, each decorated by a different Danish designer, which is available for purchase at locations throughout the country or online from November 1st. Not only does the campaign help raise money for the Red Cross, it also addresses one of our biggest environmental problems: the CO2 emitted by the destruction of plastic shopping bags, 350 million of which are disposed of annually in Denmark alone."
Models: Mathias Lauridsen and Jesper Lund @ Scoop models;
Eddie, Eva-Helene and Lasse @ Unique Models;
Pernille @ 1st Option;
Mia Rosing, Gertrud @ Elite Models,